Dark side of The Tattoo Industry
It all begins with an idea.
While the majority of tattoo apprenticeships are positive experiences that provide valuable learning opportunities, there have been instances where aspiring tattoo artists have encountered challenging or negative situations. Here are a few horror stories that have been reported by some individuals:
Exploitative Apprenticeships: In certain cases, aspiring tattoo artists have found themselves in apprenticeships where they were expected to perform menial tasks unrelated to tattooing, such as cleaning, running errands, or even personal tasks for the mentor. This can result in an apprenticeship that lacks proper guidance and instruction, leaving the apprentice feeling taken advantage of.
Lack of Proper Training and Education: In some horror stories, apprenticeships have lacked structured training programs or proper education. Instead of receiving comprehensive instruction on tattooing techniques, hygiene protocols, and safety measures, apprentices may be left to figure things out on their own or rely solely on trial and error. This can lead to subpar skills development and potential health risks.
Toxic Mentors: Unfortunately, there have been cases where aspiring tattoo artists have ended up with mentors who were abusive, disrespectful, or created a hostile work environment. This can include verbal or emotional abuse, belittling, bullying, or exploitation. Such experiences can severely impact an apprentice's confidence and passion for tattooing.
Stolen Artwork and Ideas: In some horror stories, apprentices have reported mentors who took credit for their artwork or ideas, either by outright claiming them as their own or not giving proper recognition to the apprentice. This can be demoralizing and hinder the apprentice's ability to build their own portfolio and reputation.
Unethical Business Practices: There have been instances where apprenticeships were linked to tattoo shops that engaged in unethical practices, such as using substandard equipment or inks, disregarding health and safety regulations, or providing inadequate aftercare instructions. Such environments can jeopardize the health of both clients and artists.
It's important to note that these horror stories represent isolated incidents and do not reflect the experiences of all tattoo apprenticeships. Many reputable tattoo artists and shops provide excellent training, guidance, and support to their apprentices, ensuring a positive and fulfilling learning experience.
If you're considering a tattoo apprenticeship, it's crucial to thoroughly research potential mentors and shops, seek recommendations from trusted artists, ask for clarity on the structure of the apprenticeship, and have open and honest communication about expectations and responsibilities. Trust your instincts and be cautious of any red flags that may indicate an unhealthy or exploitative environment.
Once you obtain your license keep your options open!
While the tattoo industry offers many opportunities for artists, there can be some challenges and negative aspects, particularly for tattoo artists who work on a percentage basis and are treated more like employees. Here are some potential dark sides or drawbacks:
Limited Control and Autonomy: Tattoo artists on a percentage basis may have limited control over their working conditions, schedules, and creative decisions. They may be required to adhere to strict shop policies, follow specific artistic guidelines, or accommodate client demands that they may not personally agree with.
Income Inequality: The percentage split between the artist and the shop can sometimes be skewed in favor of the shop, leaving the artist with a smaller portion of the earnings. This can result in income inequality and may not accurately reflect the artist's talent, skills, or contribution to the business.
Lack of Benefits and Stability: Unlike employees, percentage-based artists often don't receive benefits such as health insurance, paid time off, or retirement plans. They may also face financial uncertainty, especially during slower periods when they may not have a steady stream of clients.
Limited Growth and Recognition: Artists may find it challenging to establish their own identity and brand within a shop that focuses more on the shop's reputation rather than individual recognition. They may struggle to gain visibility and build a loyal client base that follows them even if they decide to move to a different shop or pursue independent ventures.
Shop Politics and Competition: Tattoo shops can be filled with internal politics and competition among artists. This can create a toxic work environment where artists feel pressured to outperform their peers or face conflicts and rivalries within the shop.
Lack of Creative Freedom: Some shops may have strict guidelines on the type of tattoos artists can do, limiting their creativity and artistic expression. This can be frustrating for artists who want to explore new styles, techniques, or subject matters.
Exploitation and Unfair Treatment: In some cases, tattoo artists may be taken advantage of by shop owners who exploit their talent and labor for the shop's financial gain. They may face unreasonable demands, long working hours, and inadequate compensation without proper recognition or appreciation.
It's important for tattoo artists to carefully consider their options, thoroughly review contracts or agreements, and understand the working dynamics of a shop before committing to a percentage-based arrangement. Open communication, clear expectations, and fair compensation are crucial in establishing a healthy and mutually beneficial working relationship between artists and shop owners.
If you have gained sufficient Clientele it might be time for Booth Rent!
Negotiating booth rental terms with a tattoo shop requires effective communication and a clear understanding of your value as an artist. Here are some steps to help you negotiate booth rental arrangements:
Research Market Rates: Before entering into negotiations, gather information about average booth rental rates in your area. This will give you an idea of what is considered reasonable and help you make an informed argument for your desired terms.
Highlight Your Skills and Experience: Prepare a portfolio showcasing your best work and emphasize your skills, experience, and unique artistic style. Demonstrate how your presence in the shop can attract clients and contribute to the shop's reputation and success.
Identify Your Value Proposition: Consider what you bring to the table that sets you apart from other artists. Are you skilled in a specific tattoo style or technique? Do you have a strong client base or a significant following on social media? Highlight these strengths as part of your negotiation to justify your desired rental terms.
Prepare a Proposal: Create a proposal outlining the terms you are seeking for booth rental. This may include the monthly rental fee, any additional charges or commissions, your desired working hours, and any other specific requests or conditions. Be prepared to negotiate and consider potential compromises.
Schedule a Meeting: Request a meeting with the shop owner or manager to discuss your booth rental proposal. Prepare yourself by practicing your negotiation points and being open to a constructive conversation.
Articulate Your Value: During the meeting, clearly articulate the benefits the shop will gain by having you as a booth renter. Discuss how your artistic style, skills, and existing client base can contribute to the shop's success. Emphasize your commitment to maintaining a professional and collaborative relationship.
Listen and Negotiate: Be open to hearing the shop owner's perspective and concerns. Listen actively and address any questions or objections they may have. Be willing to negotiate on certain terms, such as rental fee or working hours, to reach a mutually beneficial agreement.
Put It in Writing: Once you have reached an agreement, ensure that all the terms and conditions are clearly documented in a written contract. This protects both parties and provides a reference point for future discussions or disputes.
Remember, negotiation is a two-way process, and finding a compromise that benefits both you and the shop is the key to a successful agreement. Be professional, confident, and respectful throughout the negotiation process, and be prepared to walk away if the terms offered are not satisfactory.
If you have obtained booth rent you are lucky, you will make more money but your work is not done!
learn how to market yourself in our market yourself blog post.
Tattoo Shops 101
It all begins with an idea.
Tattoo shops, also known as tattoo studios or parlors, are establishments where professional tattoo artists provide tattooing services to clients. Here's a general overview of how tattoo shops typically operate:
Licensing and Compliance: Tattoo shops are required to comply with local regulations and obtain the necessary licenses and permits to operate legally. These regulations may vary depending on the jurisdiction, so tattoo shops must ensure they meet all the legal requirements.
Shop Setup and Sterilization: Tattoo shops have dedicated spaces for tattooing, typically consisting of individual stations equipped with a tattoo chair, tattoo machine, lighting, and other necessary tools. Maintaining a clean and sterile environment is crucial to prevent the spread of infections. Tattoo shops follow strict hygiene protocols, including using disposable needles, sterilizing equipment, and practicing proper sanitation procedures.
Client Consultation: When a client visits a tattoo shop, they usually start with a consultation. The tattoo artist discusses the client's ideas, design preferences, and placement options. They provide guidance and expertise, helping the client refine their tattoo concept and ensuring it will translate well into a tattoo.
Design Creation: Once the client and tattoo artist have finalized the design concept, the artist proceeds to create a customized tattoo design. They may sketch it by hand or use computer software to digitally create the design. The client is often involved in the design approval process, providing feedback and requesting any necessary adjustments.
Appointment Scheduling: After the design is approved, the tattoo shop schedules an appointment for the tattoo session. Depending on the complexity and size of the design, multiple sessions may be required. The artist and client agree on the duration and number of sessions needed to complete the tattoo.
Tattoo Session: On the scheduled day, the client arrives at the tattoo shop for their session. The tattoo artist prepares the equipment, ensures proper sterilization, and sets up their workstation. They apply a stencil of the design onto the client's skin to serve as a guide and proceed with the tattooing process. Throughout the session, the artist takes breaks if needed and maintains a comfortable and safe environment for the client.
Aftercare and Follow-Up: Once the tattoo session is complete, the artist provides detailed aftercare instructions to the client. These instructions may include how to clean and care for the tattoo, what products to use, and any specific precautions to take. The client is encouraged to follow the aftercare regimen to promote proper healing and preserve the quality of the tattoo. Some tattoo shops offer follow-up appointments to monitor the healing progress and address any concerns.
It's important to note that tattoo shop operations can vary based on factors such as the size of the shop, the number of artists, and local regulations. Each tattoo shop may have its own specific processes and protocols, but the general steps mentioned above provide an overview of how tattoo shops typically operate.
How Tattoo Artist get Paid
It all begins with an idea.
The financial arrangement between tattoo artists and tattoo shops can vary depending on various factors, including the specific shop's business model and the agreements made between the artists and the shop. While it is challenging to provide an exact percentage, it is common for tattoo shops to take a portion of the revenue generated by the artists to cover overhead costs and profit.
In some cases, tattoo shops may charge artists a booth rental fee or a percentage of their earnings as a form of commission. The specific percentage can vary widely, ranging from around 30% to 60% or more, depending on the terms agreed upon between the artist and the shop. This percentage often covers the cost of operating the shop, including rent, utilities, supplies, marketing, and other expenses.
It's worth noting that some tattoo shops operate on a different model where artists are employees rather than independent contractors. In such cases, the artists may receive a regular salary or hourly wage, possibly with additional incentives or bonuses based on their performance or the revenue they generate for the shop.
Ultimately, the financial arrangement between artists and tattoo shops can vary significantly, and it is essential for both parties to have clear agreements in place to ensure transparency and fair compensation. Tattoo artists should carefully consider the terms and conditions of their contracts or agreements with the shop to understand how their earnings will be structured.
Pros and Cons of Tattoo artist on Percentage
When tattoo artists work on a percentage-based arrangement with tattoo shops, there are both advantages and disadvantages to consider. Here are some pros and cons:
Pros:
Lower Financial Risk: Tattoo artists working on a percentage basis often have a lower financial risk compared to owning their own tattoo studio. They don't have to worry about overhead costs, such as rent, utilities, and supplies, as these are typically covered by the tattoo shop.
Established Clientele: Tattoo shops usually have an existing client base, which can provide a steady stream of customers for artists. This saves artists the effort and time required to build their own clientele from scratch.
Shop Support: Tattoo shops often provide support services to artists, such as appointment scheduling, marketing, and customer management. This can free up artists' time and energy to focus primarily on their craft.
Exposure and Networking: Working in a tattoo shop allows artists to collaborate and network with other talented artists. This exposure can lead to creative inspiration, skill development, and potential collaborations on larger projects.
Cons:
Limited Earnings Potential: Tattoo artists on a percentage-based arrangement may have a ceiling on their earnings. The percentage they receive from each tattoo may limit their income potential compared to owning their own studio and retaining the full amount.
Less Autonomy: Artists may have less control over their working environment and business decisions since they are operating within the framework of the tattoo shop's policies and guidelines. They may have to adhere to certain shop rules and work within set hours.
Dependency on Shop Reputation: The reputation and marketing efforts of the tattoo shop heavily influence the number of clients artists receive. If the shop's reputation declines or it lacks effective marketing, it may impact the artists' ability to attract clients and generate income.
Limited Flexibility: Tattoo artists on a percentage basis may have limited control over their schedule, as their availability may need to align with the shop's operating hours and client demands. This can restrict their ability to accommodate specific client requests or take time off as desired.
Potential Disagreements: Disagreements or conflicts can arise between artists and shop owners regarding revenue splits, marketing efforts, or other aspects of the working relationship. It's essential for both parties to have clear and transparent agreements to minimize potential conflicts.
Ultimately, the decision to work on a percentage basis with a tattoo shop is a personal one that depends on individual circumstances and preferences. Some artists may prefer the stability, support, and exposure that come with working in a reputable tattoo shop, while others may prioritize the independence and potential for higher earnings that come with owning their own studio.
Pros and Cons of Booth Rental
When tattoo artists work on a booth rent basis, they rent a space within a tattoo shop and operate as independent contractors. This arrangement has its own set of advantages and disadvantages. Here are some pros and cons:
Pros:
Independence and Autonomy: Tattoo artists on booth rent have more control and autonomy over their work. They can set their own schedule, choose their clients, and have the freedom to create their own business policies and practices.
Higher Earnings Potential: Booth rent artists have the opportunity to retain a higher portion of their earnings compared to artists on a percentage-based arrangement. They are responsible for covering their own expenses, but they also have the potential to earn more if they have a steady flow of clients.
Personal Branding and Client Relationships: Booth rent artists have the ability to build their personal brand and establish direct relationships with their clients. They can cultivate their own unique style, develop a loyal customer base, and retain the direct benefits of their marketing efforts.
Flexibility and Creativity: Booth rent artists often have more flexibility in terms of their artistic style and creative expression. They can pursue their preferred tattooing techniques, explore different artistic directions, and take on diverse projects according to their personal interests and the demands of their clientele.
Cons:
Financial Responsibility: Booth rent artists are responsible for covering their own expenses, including rent, utilities, equipment, and supplies. They must factor in these costs when setting their prices and managing their finances. If business slows down, they bear the full financial risk.
Business Management: Booth rent artists are essentially running their own mini-business within the tattoo shop. They must handle administrative tasks such as appointment scheduling, record-keeping, marketing, and client management. This requires organizational skills and business acumen in addition to artistic talent.
Limited Shop Support: Compared to artists on a percentage-based arrangement, booth rent artists may receive limited support services from the tattoo shop. They may have to handle their own marketing, customer inquiries, and administrative tasks, which can be time-consuming and take away from their focus on tattooing.
Isolation: Booth rent artists may experience a sense of isolation or a lack of camaraderie compared to working as part of a larger tattoo shop with multiple artists. They miss out on the collaborative and networking opportunities that come with working alongside other talented artists.
Personal and Professional Liability: Booth rent artists are responsible for their own professional liability and must carry appropriate insurance coverage. They must ensure they comply with local regulations, maintain high standards of hygiene and safety, and handle any potential legal or medical issues that may arise.
It's important for booth rent artists to carefully consider the financial implications, the level of self-motivation and business skills required, and their ability to handle the responsibilities of running their own tattooing business. Each artist's circumstances and preferences may vary, so it's essential to weigh the pros and cons and make an informed decision.
Benefits of being on Booth Rent
It all begins with an idea.
Booth rent can make financial sense for many tattoo artists due to several reasons:
Higher Earnings Potential: By operating as independent contractors and renting a booth, artists have the opportunity to retain a higher portion of their earnings compared to working on a percentage basis. They can set their own prices and keep all the revenue generated from their tattooing services, allowing for greater financial independence.
Cost Control: Booth rent artists have more control over their expenses. They can choose where to purchase their supplies, equipment, and other necessities, allowing them to find the best deals and potentially save money in the long run. They can also manage their budget and allocate funds according to their specific needs and priorities.
Flexibility in Pricing: Artists on booth rent can set their own pricing structure based on their skills, experience, and market demand. One or two tattoos may cover youThey have the flexibility to adjust their rates according to the complexity of the designs, size of the tattoos, and other factors. This enables them to cater to different client budgets and potentially attract a wider range of clientele.
Building a Personal Brand: Booth rent artists have the opportunity to establish and promote their own personal brand. They can develop a unique style and artistic identity that differentiates them from other artists. By cultivating a strong brand, they can attract loyal clients who specifically seek out their work, potentially leading to increased demand and higher earnings.
Diverse Revenue Streams: As independent contractors, booth rent artists have the freedom to explore various revenue streams beyond tattooing. They can offer additional services such as merchandise sales, art prints, or even teaching workshops or seminars. These additional income sources can contribute to their financial stability and overall earnings.
Tax Advantages: Operating as an independent contractor may provide certain tax advantages. Artists can deduct legitimate business expenses, such as supplies, equipment, travel expenses for conventions or guest spots, and other relevant costs, reducing their taxable income.
Personal Growth and Fulfillment: For many artists, booth rent allows them to fully express their creativity and artistic vision. They have the freedom to choose the projects they are passionate about and work with clients who appreciate their unique style. This can lead to a greater sense of fulfillment and satisfaction in their work.
While booth rent offers financial benefits, it's important to note that it also requires artists to take on additional responsibilities, such as managing their own business operations and marketing efforts. It requires strong self-discipline, business acumen, and the ability to balance artistic pursuits with administrative tasks. Additionally, success as a booth rent artist may depend on factors such as the local market, the artist's skill level, reputation, and marketing efforts.
Overall, booth rent can be a viable financial option for tattoo artists who are entrepreneurial-minded, self-motivated, and eager to have greater control over their earnings and artistic career.
How to Market Yourself as a Tattoo Artist
It all begins with an idea.
Marketing yourself as a tattoo artist is essential for attracting clients, building your brand, and establishing a strong reputation in the industry. Here are some strategies to effectively market yourself as a tattoo artist:
Develop a Strong Portfolio: Your portfolio is a visual representation of your work and skills. Ensure you have a diverse and high-quality collection of tattoo designs that showcase your artistic style and versatility. Regularly update your portfolio with your latest and best work to demonstrate your growth and expertise.
Create an Online Presence: Establish a professional online presence to reach a wider audience. Create a website or portfolio website where potential clients can view your work, learn about your background, and contact you. Utilize social media platforms like Instagram, Facebook, and TikTok to share your artwork, engage with followers, and build a community.
Engage with Your Audience: Interact with your followers and potential clients on social media platforms. Respond to comments and direct messages, answer questions, and show appreciation for their support. Engaging with your audience helps build connections, trust, and loyalty.
Attend Tattoo Conventions and Events: Participate in tattoo conventions, art exhibitions, and events where you can showcase your work and network with other professionals in the industry. These platforms provide opportunities to meet potential clients, gain exposure, and learn from experienced artists.
Collaborate and Cross-Promote: Collaborate with other artists, photographers, or influencers to create unique projects or joint promotional efforts. Cross-promote each other's work on social media or collaborate on art shows, giving you exposure to new audiences and expanding your reach.
Offer Special Promotions or Discounts: Attract new clients and encourage repeat business by offering special promotions, discounts, or limited-time offers. Consider running contests, giveaways, or referral programs to incentivize clients to promote your work to their networks.
Build Relationships with Clients: Provide exceptional customer service to create positive experiences for your clients. Develop a friendly and professional demeanor, actively listen to their tattoo ideas, and offer guidance and input based on your expertise. Happy clients are more likely to recommend you to others and become repeat customers.
Seek Positive Reviews and Testimonials: Encourage satisfied clients to leave reviews and testimonials about their experience with you. Positive reviews and testimonials build trust and credibility, helping potential clients feel confident in choosing you as their tattoo artist.
Network with Other Professionals: Attend industry events, join online forums or groups, and connect with other tattoo artists, shop owners, and industry influencers. Networking can lead to collaborations, referrals, and opportunities for growth and exposure.
Continuously Improve Your Skills: Invest in your professional development by attending workshops, taking courses, and staying updated on the latest tattooing techniques and trends. Continuous improvement shows your dedication to your craft and helps you stay competitive in the industry.
Remember, consistency, authenticity, and professionalism are key in marketing yourself as a tattoo artist. By combining effective marketing strategies with your artistic talent, you can attract clients, build a strong reputation, and create a successful career as a tattoo artist.